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Clash, The  - London Calling Sting - Brand New Day
  Jaguar Music Licensing
The punk-era, anti-establishment classic "London Calling," a song about a potential nuclear war when it was released in 1979, was retooled to sell Jaguars in 2002. Ex-Police member and solo artist, Sting, allowed his song "Desert Rose" off of his 1999 "Brand New Day" album to be used by Jaguar as well in 2000. After the ad began airing on U.S, the album and song climbed into the Billboard top 20 and a hit was born. As record sales fell in the 1990s and into the 2000s, artists increasingly turned to music licensing to counter flagging sales and reach new audiences.
  
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